Entrepreneurs often get the wrong associations with systemic marketing. That’s why I felt the need to write this article. Especially because knowing the difference between traditional and systemic marketing will be very useful.
The need for systemic marketing
Plenty of entrepreneurs just cannot seem to figure out why their marketing strategy doesn’t work. This is not because the marketing campaign hasn’t been optimized yet. That’s just a symptom that’s pointless to fight. The root cause is not viewing marketing like a bigger system and acting upon this knowing. A system which involves a lot more than just the marketing stategies and tactics. You can have a great marketing campaign lead by an amazing marketing guru. But that won’t make a sustainable difference either. You’ll eventually just pass your money down the drain. Fortunately, this can be prevented by changing your view on marketing completely.
What is traditional marketing about?
Before diving into the field of systemic marketing, let’s first cover the field of marketing. The word marketing has been chosen for a good reason. Because it’s all about adapting your product to the needs of the market by doing market research. Next to that, it includes all activities aimed at bringing the product to the market.
The specific marketing channels which can be chosen (like social ads, posting blogs, SEO, etc.) are usually the first associations when entrepreneurs think about marketing. That’s unfortunate, because there is much more to it. You ideally want to take on a helicopter view on the business landscape. Then you’ll be surprised which seemingly far-fetched subjects are connected to marketing. That’s where systemic marketing comes into place.
The 3 parts of systemic marketing
I already wrote about taking on a helicopter view. That’s needed to see the systemic nature of marketing. Meaning to which areas marketing is strongly connected to. Those connected parts of the system are:
- The self-expression
- The marketing itself
- The group-cohesion
The marketing lays the bridge between self-expression and group-cohesion. Meaning marketing is not the goal but just a needed link to connect your potential with your purpose. Your marketing will be shaped by your needs related to self-expression and group-cohesion.
Both the self-expression and group-cohesion are lead by your most important values. The marketing can be seen as the concrete expressions of your key values around self-expression and group-cohesion. The relationship between those three parts are visible in the Yarigai system.
The top circle (What do I want to express?) reflects the self-expression part. The circle in the bottom (What do I want to contribute?) reflects the group-cohesion part. The marketing part is split up in continuation (right circle) and experimentation (left circle). Based on the answers on the questions in the top and bottom circle, you’ll determine your ideal marketing strategy. Click here to get free access to the Yarigai online course to discover how to use the Yarigai system to your advantage.
Systemic marketing in a nutshell
Systemic marketing adds two more dimensions to markering: the needs related to self-expression and contribution. This integral approach will positively contribute to a better aligned marketing strategy with your environment and yourself. Those two extra parts of systemic marketing are lead by your key values you want to take into account. This makes your marketing efforts way more congruent and sustainable.