Spiralpreneur methodology

An integral model for sustainable change


What is the Yarigai diagram?

Yarigai is the “sweet spot” of the diagram and means something worthwhile doing in Japanese. This differs from the populair Ikigai concept which means the purpose of being instead of doing.

In this diagram, Yarigai is split up in experimentation (right part) and continuation (left part). You’ll discover which things are worth doing by giving attention to both self-expression (top part) and group-cohesion (bottom part), which basically comes down to contribution.

What is Spiral Dynamics?

The Spiral Dynamics model explains human behavior by dwelling on the deeper motivations. In this summary model I shortly share the 3 main distinctions which can be made in order to better understand it:

  1. The model is built up of 8 value systems increasing in complexity & compassion
  2. The spiral moves back and forth between self-expression & group-cohesion
  3. The value systems can be roughly divided into linearpreneur & spiralpreneur

For usability purposes, the beige (most primitive) & turquoise (most complex) value system are both excluded from the Spiralpreneur methodology.


How to walk through the cyclus?

Fill in [initiative] with whatever you’d like to develop, from old personal habits to new business ideas and everything in between.

Step 5 to 8

5. Publisize with a people focus:
bringing [initiative] to the public while taking into account the needs of others

6. Metricize for profit making:
utilizing [initiative] by steering on KPI’s (key performance indicators)

7. Standardize with a policy focus:
making [initiative] part of your system by following a structured plan

8. Revise for pleasure seeking:
considering if [initiative] is still giving you a good/purposeful feeling


Step 1 to 4

1. Initialize with a passion focus:
coming up with [initiative] based on your interest, curiosity or purpose

2. Analyze for proposition making:
thinking out [initiative] by working out your USP’s (unique selling points)

3. Improvise with a picture focus:
start executing [initiative] while approaching it from different angles

4. Criticize for proof collecting:
refining [initiative] based on the feedback you are receiving


What are the Yarigai conditions?

Yarigai (the purpose of doing) has the following conditions which, in all times, has to be in balance:

  • Autonomy: sense of making volitional and authentic choices
  • Competence: sense of mastery, efficacy, and accomplishment
  • Connection: sense of caring relationships and belonging
  • Beneficence: sense of having a prosocial impact

Those conditions can also be called the satisfactions or motivations of Yarigai. Together they form the key areas which you want to give attention to in order to keep doing which is aligned with your personal potential.

What are the application options?

It’s good to know that the Spiralpreneur methodology can be used for both personal & business purposes.

The cycle for competences moves from unconsciously incompetent all the way to unconsciously competent. Whereas the cycle for content development moves from a general idea/desire to specific and successful execution.


Meer weten?

Wil je ontdekken hoe de Spiralpreneur methodiek een duurzame bijdrage kan leveren aan jouw marketingstrategie? Vraag dan een kosteloos en vrijblijvend oriëntatiegesprek aan.