About Spiralpreneur

Looking to unlock your business potential?

Our resources are tailored to help purpose-driven solopreneurs achieve their initial growth. Our goal is to empower you to bring more value to more people through your business.

Navigating the business world today can be overwhelming, frustrating and confusing, especially without the right tools. The endless distractions and lack of a clear path can make it tough to know where to start, even more so without accountability. That’s where we come in. We offer you a clear path, guidance and tools to help you succeed in this journey.

SpiralPreneur diagram

Our interdisciplinary business approach

At SpiralPreneur, we’re not just another incubator or accelerator that only focuses on growth. We go beyond that by helping entrepreneurs align their business with their core values, thus creating a more fulfilling and meaningful occupation. To achieve this, we’ve integrated Japanese philosophy, like Ikigai & Yarigai, and social psychology, like Spiral Dynamics, into our lean business programs.

Who initiated SpiralPreneur?

Meet Youri Hermes, founder of SpiralPreneur. He is passionate about helping purpose-driven solopreneurs realize their meaningful ambitions while meeting their financial goals. He has a Bachelor’s degree in Entrepreneurship and certifications in Spiral Dynamics, NLP and Ikigai.

With 5 years of experience guiding startups through personal and business development, Youri has created a holistic and practical system known as the Yarigai system. This methodology is based on Spiral Dynamics, and it empowers entrepreneurs to become spiralpreneurs, setting them on the path to personal freedom and positive impact.


Our vision

Let’s face it. Our world system is sick. We need to match people’s values to their environment in a more healthy way. So that their actions are no longer destructive for people or planet. This can be provided by strong visionary business leaders who know how to bring their meaningful initiatives to life.


Our mission

It’s our mission to facilitate those purpose-driven entrepreneurs. For this, we found it is most effective to use an integral approach. That’s why we’ve intertwined proven models from organisational psychology into our business programs, like Spiral Dynamics. This integral approach provides you with the right structure, focus and clarity to build a thriving and meaningful business.

Our core values by which we operate daily:







We believe that entrepreneurs are the backbone of our economy and should be able to focus on what they do best. Without having to worry about the tedious aspects of running a business. That’s why we help entrepreneurs streamline their systems so they can do what they love.

Flow is a state of mind that allows you to be fully engaged with whatever you’re doing, whether it’s work or play. When you’re in flow, you don’t even notice time passing because you’re so focused on what you’re doing at that moment.

Freedom is about more than just money and possessions; it’s about having the freedom to be yourself without judgment or limitations from others. It’s about being able to run your business on your own terms without feeling trapped by other people’s expectations of who they think you should do.

Fulfilment comes from finding purpose in what we do every day—whether it’s work or play—and giving ourselves permission to pursue those things that bring us joy and satisfaction instead of what everyone else thinks we should be doing with our time on earth.


What is the definition of a spiralpreneur?

At SpiralPreneur, our mission is to empower entrepreneurs to become spiralpreneurs. But what does a spiralpreneur mean?

It consists of two words: spiral and preneur. The spiral reflects the movement of sustainable development, which doesn’t move linearly. It moves with unpredictable jumps instead. Preneur is derived from the Latin word “prendes” and means understanding. A spiralpreneur is someone who is aware of the unpredictability of real change and acts upon this knowing.

Our incubator programs

We offer programs of 3, 6 and 12 months to grow your business in the most sustainable way. We do this by helping you to set up powerful business experiments and analyse those in a proper way. Next to this, we guide you with filling in the most essential personal and business canvasses. This will give you the right focus and structure for steady growth.