The name of this business is Spiralpreneur. Because it is our mission to transform as many entrepreneurs into spiralpreneurs. But what does a spiralpreneur actually mean?
It consists of two words: spiral and preneur. The spiral reflects the movement of sustainable development, which doesn’t move linearly but gradually improves with unpredictable jumps. Preneur is derived from the Latin word “prendes”, which means understanding. The definition of a spiralpreneur is someone who understands how sustainable change can be realised and acts upon this knowing. The table shows the differences between the spiralpreneur and its opposite (linearpreneur) in terms of change.